In 2018, my husband and I had a conversation about how everything in our world seemed to be customizable. Whether it was our house, our car or even our cell phones, we could change whatever it was to fit our “ever-changing tastes”. We found, as adults, we were not without endless options and yet our tastes and preferences rarely or slowly changed. By contrast, our two kids would seemingly change their minds everyday and yet the items in their world seemed fixed. That new toy or lunchbox that was cool on day one, wouldn’t be so for long and would soon be left in the corner collecting dust.
Through that conversation and a follow up about how products from our youth seemed to be built much better than the one’s today, we created be.YOU.be.FUN. The goal was to create lasting everyday products that provide the blank canvas to express your interests, personality or mood on any given day for any given occasion. While we designed the products to be customizable, we wanted to also make sure they held up to the rigors of everyday life. Whether it is for your first day of school or a family summer vacation, we want you to trust us on your adventures. In the end, there is no right or wrong way to make our products your own, just as long as you be.YOU.